Affiliate marketing has been one of the most reliable income-driven forms of digital marketing. Unfortunately, many people invest in affiliate marketing without properly educating themselves on what to avoid. Instead of signing up for various programs, stick to just two productive affiliate options that have a great turnaround. Focus on building your recruits for these particular brands before branching out into other companies. It is often best to capitalize on one or two options as opposed to investing in several small operations.
- To run an affiliate program one has two choices of either to set up the program on an affiliate network, or use software to run it in-house.
- In a broad definition, affiliate networks can be likened to mediators that serve as a bridge between merchants, the affiliate programs, and publishers, the affiliates.
- The moment one joins an affiliate network as a merchant, he should expect to receive marketing tools, affiliate payment solutions, and tracking and reporting tools.
“One of the most important steps in setting up (and running an affiliate marketing program) is choosing the affiliate tracking software solution.”