Amazon plays a huge, massive part in the online commerce world, accounting for over fifty percent of all sales online. This company is beginning to reach its tendrils into other aspects of online commerce and business. Many businesses who sell goods and services online are struggling to compete with Amazon, but they can find relief by combining deals and coupons with strategic PPC ads. Discounts work because they create a sense of urgency in the customer, making them believe they have to buy the good right then.
- Amazon is such an online behemoth, the giant site actually accounts for about fifty percent of all internet sales.
- It’s definitely a mistake for merchandisers to believe that by offering samples, or deep discounts in their wares, they are thereby undervaluing their goods or services.
- Far from undervaluing a good or service, the right discount serves as an incentive to buy and a truly great advertising and promotional tool.
“One of the most powerful ways to compete with the commerce giant is through discounts, which are effective on their own. Pair them with strategic PPC ads, and you’ve got a winner.”