Outreach is a simple way to increase traffic on your website and gain exposure for you company, but getting people to open those emails can be tricky. Your email subject line is your first line of attack in getting people’s attention. Adding journalists’ names to the subject lines actually increases the rate of opens. Once open, the headline of the article is what readers will make their next decision regarding. Headlines should use common words and reveal just enough to catch attention and be clear.
- These days, the best way to reach out to journalist is with email or social media.
- Catch journalists’ attention by using their name in your subject line and key words in headlines.
- Use color and emojis in your text to keep them reading.
“Journalists are busy. They’re on deadlines. Be clean, be punchy, and get to the point really quickly.”
Read more: https://moz.com/blog/link-building-outreach