LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know

LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know

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This week’s Social Media Marketing Talk Show features guests AJ Wilcox and Jeff Sieh talking about Pinterest business profile and shopping updates and enhanced LinkedIn ads. Pinterest has announced Shop the Look ads in a new collections format and is extending Catalogues in Europe. In addition, they launched Dark Mode, which darkens the Pinterest interface. Meanwhile, LinkedIn is adding more sophisticated audience targeting and reporting functions to Campaign Manager. It also launched a new centralized hub for marketers. This edition of the show has a running time of just over 40 minutes.

Key Takeaways:

  • Guests AJ Wilcox and Jeff Sieh are on the show to discuss what’s new with LinkedIn and Pinterest for social media marketing.
  • On the show, we discuss Pinterest’s new Shop the Look collection ads.
  • LinkedIn announced a new Insights and Research feature which acts as a centralized hub for social media marketers.

“This week, LinkedIn is “taking that up a notch” by adding more sophisticated audience targeting and reporting features to Campaign Manager.”

Read more: https://www.socialmediaexaminer.com/linkedin-enhanced-ads-targeting-tools-what-marketers-need-to-know/

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