The main points of this article are as follows: optimize and use keywords, and up to ten if possible, to reach more than one category. Basically, certain standards are needed to create a useful search engine optimization method. The content needed isn’t just written in the description, but in the words chosen to ensure a ranking within the top 50, but preferably within the top ten or twenty. What came from reading the article is a build up of the same key words referring to a specific product that can appear in fifteen to twenty searches for different categories. The links also need to have similar words that’ll keep drawing the searcher’s attention. Brands are only as good as the key words used for advertising and selling products to bring them into the search engine’s top 10-20 rankings rather than lower than 50 or more which is probably not going to be found.
- Both SEO experts and Google employees will readily note that most SEO comes down to just two things: links and high quality content.
- It’s important to do thorough keyword searches so you can create content strategically.
- Near-miss keywords, for which you rank in the top few pages, represent a clear opportunity for improvement.
“So why do we seem to overcomplicate SEO by chasing new trends and tactics, overreacting to fluctuations in rankings, and obsessing over the length of our title tags?”