You can use Instagram Story ads to get more leads and more sales. An Instagram story will take over the whole screen so the ad will be immersed in the story. A story ad should blend in with the story so it will not interrupt the consumer. You need to make sure that your ad takes up the entire screen just like the Instagram story. Always include a call-to-action button so the customer can go to your site and buy the product.
- Marketers should consider targeting Instagram Stories for ad placements because there is a lot of content there, but currently few ads.
- Story ads are a lower cost than feed ads, and also perform very well.
- Good practices for Story ads include creative visuals with Boomerang and optimising for the full screen.
“Ads don’t play back to back every time and most users don’t notice they’re seeing more than one ad at a time.”