Any business that wants to track their conversions and wants to optimize their website has to install the Facebook pixel on their website. But doing this can be difficult when the staff at the business do not have any coding knowledge or technical know-how. The facebook pixel event setup tool has come to the rescue of these ones. The setup tool is a seamless way to integrate events onto one’s website although one might still need to include the base pixel code on the website. The blog starts by showing the ways to install the facebook pixel tool. The facebook pixel consists of code and this code is able to connect the activities on one’s website to facebook. Some of the advantages and access that pixel gives to business owners when it is installed on their website include the ability to do retargeting with website custom audiences, helps one to be able to attribute conversions to advertising, and to be able to track marketing performance using Facebook attribution. The code can be installed either manually or through a developer who will be sent an email for it. Other considerations about facebook pixel are added in the blog.
- When a business is serious about tracking their conversions and optimizing their website, it should have the Facebook pixel installed on its website.
- People who are not technically inclined or who do not have the staff that knows how to fix code could find the pixel code daunting.
- The author notes that there is no shortcut for getting the pixel tool installed on a website because it is the first thing that has to be done.
“While you will still need to add the base pixel code to your website, the Event Setup Tool is a codeless, seamless method to integrate pixel events.”