Since LinkedIn is used by over 610 million users, including 90 million influencers at the senior level, they are the perfect tool to acquire more customers. The visitor conversion rate of this platform is 2.74%, which beats every other social media platform in terms of successful conversion rates. Since studies are now showing that video is the most productive way acquire new customers, using LinkedIn’s video feature could be one of the most effective forms of customer acquisition.
- Once you fully understand your company’s goal, you can leverage those values into your marketing plan and show your consumer base who you really are.
- One way to reach consumers directly is through LinkedIn; there are two types of video on LinkedIn that both serve different purposes.
- Native Video on the LinkedIn page will grab consumers’ attention more easily, especially since it auto-plays on the homepage.
“In this article, you’ll learn how to create LinkedIn videos that improve your customer acquisition efforts.”