LinkedIn is not just an online resume anymore. It is now known as a place for marketing and networking opportunities for businesses. There are so many to get your business out there on LinkedIn. Your Company Page will represent your company so it should be designed in way to attract potential clients. When it comes to selling your business versus adding value to customers, you should only be promoting your business 20% of the time. Engaging in posts from other brands and people can help make you look authentic.
- LinkedIn was launched as a sort of cyber-resume depository, a place for business entities to promote their profile. Yet, as it evolves it is now a B2B marketing tool par excellence.
- Today, marketers use LinkedIn much as they would any platform, as a way to build brand awareness and attract business prospects, both to sell to and employ.
- One aspect of LinkedIn is that the individual behind the business is much greater view than is often the case on say, Facebook.
“LinkedIn should now be considered a priority site in terms of social media marketing and potential networking opportunities, particularly for B2B-oriented businesses.”