Brian G. Johnson was recently interviewed by the folks at Social Media Marketing Podcast, and he shared why the officials at YouTube care so much about retention time, and how channel owners can produce content that will get more views. The title you choose, for instance, can reduce the popularity of your video by up to 25 times. Opting in for a thumbnail that is both vibrant and eye-catching will also result in a higher number of views overtime.
- The most important metric on YouTube is watch time because the longer people are watching your video the longer they’re staying on YouTube and not switching to another site.
- You can increase followers and watchers by choosing a video title that is compelling and by selecting a thumbnail that complements the title without repeating it exactly.
- A good video will have a viral trigger, based closely on classical story structures that can hook audiences in.
“To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson on the Social Media Marketing Podcast.”