Perhaps one of the most important aspects of marketing in the technological era is that of employing engaging and compelling visual content that allows potential customers and followers to desire to click when they come across it. The most effective way of developing this content is identifying the things that the potential customers like, and using this to leverage the visual content in making it more attractive and appealing to anybody who could potentially become a customer.
- Nearly two-thirds of marketers use visual content in their social media marketing efforts.
- To keep your image content appearing professional, it’s very important to keep up with the exact specifications for required picture dimensions on each channel.
- GIFs can be used with great effectiveness, as GE has proven with their Tumblr page, which uses them to educate users about science.
“In this blog, I?ll cover some key aspects of visual content marketing your business has to consider to achieve the conversion rates you desire.”