Search Engine Optimization (SEO))l is getting tougher and costlier to do well, but avoiding it is not an option, because the competition all use it. Stop obsessing about rankings and start focusing on bringing in the right type of page views. Don’t just go after people who are ready to buy — expand your keywords to include people who are not quite ready to buy yet. Use “land and expand” to start ranking for new terms. Build your brand, and make content that everyone else wants to link to rather than spamming them with link requests.
- As SEO is getting harder and it takes more money to get results, no one wants to wait for a long time to rank better on Google.
- To get the results, one needs to rethink how they consider SEO. It should not be only about rankings but principally should be about getting traffic.
- One strategy that serious contenders for Google traffic and ranking should consider is to rank for keywords that attract customers before they are ready to buy.
“Type in “beard oil” or the term you want to rank for in Google Correlate. Then, shift series to -1 week or -2 weeks (which means it is negatively correlated), which means you will be given a list of terms.”
Read more: https://neilpatel.com/blog/google-ranking/