If you’re still interested in launching a marketing campaign on Facebook, knowing how to properly set up an execute it can be a difficult challenge for many. In his new blog post, Michael Stelzner creates an in-depth, step by step guide on how customers react to campaigns and the 5 stages they mentally go through when interacting with your ads. By ensuring your customers are aware of your ads, creating your ads that focus on solving a problem and taking a look at your ad from the customer’s perspective, you’ll be on your way to a successful campaign launch in no time!
- You should make Facebook ads with the assumption that most users will not start out with any particular knowledge of or interest in your brand.
- Instagram is actually a very common way that people discover new brands, and 60 percent of those who find new brands on Instagram will make at least one purchase.
- There are five levels of awareness for different prospective customers — unaware, problem aware, solution aware, product aware, and most aware.
“Facebook ads are a completely different animal than Google ads and require a different approach.”