By the end of January 2020, Google’s message extensions will no longer serve. Advertisers will have until the end of the year to review their performance data. Note that the tried-and-true call extensions will remain as an effective tool. Additionally, the recently introduced lead form extensions have shown promise. They allow interested searchers to easily provide contact data to advertisers. Nonetheless, if your account relies heavily on mobile traffic, you may be hard hit by the loss of message extensions. So be sure to reevaluate your mobile bid adjustments.
- You have until the end of 2020 to review your message extension data.
- With message extensions gone, consider making use of call extensions and the new lead form extensions.
- The loss of message extensions forces you to reevaluate your mobile bid adjustments.
“Message extensions helped advertisers both attract more customers and certainly helped boast the performance of their mobile search ads.”