Facebook Marketplace, a platform within Facebook that allows for private sales between users, has come far from its humble origins. Users are allowed to offer their wares or skills to others within the Marketplace. The platform allows for broad and narrow categorization of buyers, sellers, and their merchandise and services. This categorization becomes unique to each user, and communication between individuals is accomplished via Facebook Messenger, allowing for direct contact between buyer and seller or client and contractor. Placing items for sale is only a matter of a few clicks and keystrokes. Furthermore, Facebook Marketplace can be used to help strengthen one’s own business, including ties with clients and customers and providing a possible venue for self-promotion.
- Facebook Marketplace is a popular online exchange where people can sell products and services.
- Both businesses and individuals can reach a much larger targeted audience using Facebook Marketplace.
- Facebook Marketplace has multiple tools to help you target your audience and track what products sell most successfully.
“Instead of buying and selling through user-created Facebook groups, anyone could list a product on the Marketplace and connect directly with potential customers in their area.”