Businesses are starting to use their marketing teams to pump out videos about their product because of the technology driven world we’re in. Audiences don’t want to just read content anymore, they want to see it and interact with it. Short term videos are best to get the attention of people, and longer term videos are best to tell people about a product and convince them to buy it. Videos are also a great way to get feedback from your customers via the comment section. You can even hire influencers to create videos for your brand which will get your product to more followers eyes.
- Having content that is relevant and creates strong emotional response is highly effective for a business.
- The customer is more likely to take an interaction with content that appeals strongly to them.
- Video content is one of the most engaging formats, and holds the customer’s attention.
“That taught Ezra that if he was going to start a brand or business, he didn’t want it to be built around a sole persona.”