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Businesses always create content, but they do not always carry out the task well. These tips may help your company succeed where others have failed. For the right exposure, you need to constantly export the right content. You'll know if you created the correct content if people are engaging with you instead of talking negatively about you. Prove you're an authority on the topic by sharing correct … [Read more...] about How to Create Content that Generates Exposure, Loyalty and Sales

Google Ads scripts automate aspects of Google Ads campaigns, allowing you to focus on higher level ideas. The scripts can easily be set up within the Tools & Settings menu of Google Ads. The possibilities are nearly endless, but one of the best scripts creates an Ad Performance Report with key metrics from your ad campaign. The Sales Countdown script automates display countdown timers, which … [Read more...] about The 10 Google Ads Scripts You Want To Download (for Free) To Grow

Search Engine Optimization (SEO) is a process by which adding keywords to web pages allows the business to market through search engines. By utilizing Google, one of the world's major search engines, businesses can enhance their web traffic and conversion rates. One way to connect with Google is through creating a mobile-friendly version of your website. Even when consumers use mobile browsers to … [Read more...] about 5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

The main points of this article are as follows: optimize and use keywords, and up to ten if possible, to reach more than one category. Basically, certain standards are needed to create a useful search engine optimization method. The content needed isn’t just written in the description, but in the words chosen to ensure a ranking within the top 50, but preferably within the top ten or twenty. What c … [Read more...] about It’s Content and It’s Links – Are We Making SEO Too Complicated?

Social Media Marketing has became hugely important and popular over the years and arguably is the most important aspect of marketing in 2019. If you want to dominate social media marketing next year, gather data about your target base. Use SuperPhone as a way to connect with your followers as well as private messaging services such as the WhatsApp or Slack. Another fun way to market to your base … [Read more...] about 5 Ways to Dominate Social Media Marketing in 2020

Sue B. Zimmerman was interviewed by Michael Stelzner as a part of the Social Media Marketing Podcast to discuss how entrepreneurs can utilize the Instagram Stories feature to its highest potential. Zimmerman is the author of, "The Instagram Strategy Guide", so she is highly knowledgeable in utilizing social media platforms as profitable business tools, and she has plenty of tips and tricks to help … [Read more...] about Instagram Stories Branding: Marketing That Benefits Your Business

Whether you are a large or small company, or any size in between, you should know how to track your Google Ads conversions. In order to make sure your Google ads are making the money they should and that they are reaching the customers you are aiming to reach, you have to understand the path customers go through to click on the ad. Measuring your actions, and the actions of your ads, is vital to … [Read more...] about Google Ads Conversion Tracking: All You Need to Learn to Boost Your Results

Marketers have been studying how to create content that successfully appeals to millennials for years now, but Generation Z is who advertisers should be focusing on in 2020. Generation Z is actually the first generation to not know what its like to live a life without interconnected technology, so the direction advertisers take requires entirely different effort. The interconnected aspect of this … [Read more...] about How to Win at Content Marketing to Generation Z

Since LinkedIn is used by over 610 million users, including 90 million influencers at the senior level, they are the perfect tool to acquire more customers. The visitor conversion rate of this platform is 2.74%, which beats every other social media platform in terms of successful conversion rates. Since studies are now showing that video is the most productive way acquire new customers, using … [Read more...] about How to Use LinkedIn Video to Acquire More Customers

Brian G. Johnson was recently interviewed by the folks at Social Media Marketing Podcast, and he shared why the officials at YouTube care so much about retention time, and how channel owners can produce content that will get more views. The title you choose, for instance, can reduce the popularity of your video by up to 25 times. Opting in for a thumbnail that is both vibrant and eye-catching will … [Read more...] about How to Ensure People Watch Your YouTube Videos