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If you are running a flash sale, it is very important to get word out to as many people as possible. To do this, you should prelaunch the sale and use your social media accounts as well as your website to let potential customers know that the flash sale is coming. For example, post each day on social media counting down the days until the flash sale is beginning. Also use ads to target customers … [Read more...] about How to Promote a Flash Sale on Facebook and Instagram

For any salesperson, business or marketer...The social platform called Linkedin is a critical tool for your campaigns. When you sign up with Linkedin make sure that you are using key words in your profile section under 'about'. This site is like a search engine for businesses so keywords are very important. Be sure to brighten things up with rich media content. Blend into your text pictures, blogs … [Read more...] about 5 LinkedIn Growth-Hacking Strategies for 2020

There are many valuable and effective tools and applications to aid marketers in every aspect of their marketing efforts. Many new tools have been improved and created recently, and savvy marketers will need keep up with the latest developments. Whether it is a large commercial campaign with many intricate parts, or simple personalized, friendly social media content for a single post, a tool … [Read more...] about 23 Valuable Tools and Apps for Marketers

By the end of January 2020, Google's message extensions will no longer serve. Advertisers will have until the end of the year to review their performance data. Note that the tried-and-true call extensions will remain as an effective tool. Additionally, the recently introduced lead form extensions have shown promise. They allow interested searchers to easily provide contact data to advertisers. … [Read more...] about Google Ads Is Killing Message Extensions—What You Need to Do NOW

Successful marketing by the use of story telling. After several trial and error studies conducted by a successful story teller named Kindra Hall the results were significant. Turns out that we, as humans, crave stories so of course it will be an area to tap into in regards to marketing. Telling a story establishes credibility which is critical for a listening audience which also creates a human … [Read more...] about Creating Stories That Stick: How Marketers Can Win With Story

Small business owners have much to think about when it comes to security, their website and technology. In this day of information and automation, smaller companies need to be more diligent in security due to the insane amount of hackers on the scene. Smaller business do not have the resources that larger, big box chains are purvey to. A few proactive things one can do to start with would be to … [Read more...] about How to Secure Your E-Commerce Website: 6 Basic Steps

A branded search is a query search that has your product. Google is the big kid on the block when it comes to search engines and many business miss the boat if they are not utilizing all of the tools from Google. When you are ready to dive into Google, be sure to gather your product specific keywords. Make sure your branded queries are well organized along with a knowledge base to handle said … [Read more...] about How to Dominate Your Branded Search in Google

A great way to bring yourself up-to-date with the current marketing landscape is to read the top AdEspresso posts of 2019, as voted on by a panel of experts. One must-read post shows you how to create a successful Google Ads Campaign, while another explains negative keywords on Google Ads. Facebook is the subject of many top posts, including a guide to Facebook Groups, advice on how to master … [Read more...] about 11 Must-Read AdEspresso Posts To Be at the Top of Your Game in 2020

The question for all marketers is 'What makes people do what they do'? With trials and errors throughout the years, the studies have narrowed it down to a literal science; neuroscience. This type of marketing goes into your subconscious mind. To narrow this down, our mind feeds on our learned behavior through the years. The trick is to get down the specifics for the majority of the audience or … [Read more...] about Neuroscience and Marketing: How People Make Decisions

YouTube has been watched by an incredible 2 billion people every month. YouTube has been a great and expanding market for advertisers. Both large and small companies use YouTube to show their ads and marketing videos. They are traditionally used before a special poster's video. The companies also use YouTube to post videos about their products and use it to demonstrate how their product works. … [Read more...] about Developing Your Online Marketing Strategy for YouTube