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Businesses are starting to use their marketing teams to pump out videos about their product because of the technology driven world we're in. Audiences don't want to just read content anymore, they want to see it and interact with it. Short term videos are best to get the attention of people, and longer term videos are best to tell people about a product and convince them to buy it. Videos are also … [Read more...] about Creating Engaging Video Content That Spurs an Emotional Connection

Your business Facebook account can be suspended for reasons such as you are not following Facebook's advertising policy or you have a high negative feedback percentage. When you send an ad to someone and they hide the ad or report it as spam or unfriend you, it can cause negative feedback. You can look at your Facebook Ads Manager to see the details on every ad you send out. The Ads Manager … [Read more...] about How to Recover a Suspended Facebook Ads Account

So you want to boast your website traffic and are thinking about keywords for searches. There is a fantastic program called Keyword Explorer. This program will enable you to use your keyword in such a way that you are not worker harder but much smarter. In this program you can look for keyword opportunities which gives you insight on not only your site but your competitors and you can take action … [Read more...] about Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research

If you plan on spending a good amount of money on Facebook and Google ads, you need to make sure you know who you're intending to market to. You also should look at the algorithms used with Facebook and Google in order to increase your chances of success with regards to both paid searches and paid conversations. Finally, make sure you optimize your ads for quality and make your channels work … [Read more...] about I Spent $10 M+ on Google & Facebook Ads—Here’s What I Learned

If you are a marketer, you should look to creating videos on the YouTube platform to start advertising. YouTube is one of the most popular websites to share content and market a product as everyone uses the website. If you plan on creating content, make sure you emphasize quality over quantity. Having one piece of content that stands out and gets high engagement rates is much more beneficial to … [Read more...] about YouTube Trends: What Marketers Need to Know

If you aren't the most tech savvy person, you can still make great videos on social media. First, make sure that you have the proper equipment such as a tripod as well as good lighting. Next, make sure to think about the type of content you want to promote and how you can stand out in a crowd. Finally, figure out how to edit by using an app or program that is user friendly. Follow these steps and … [Read more...] about Here’s How to Make Stunning Social Media Videos (Without Being a Tech Wiz)

Facebook is one of the biggest and most popular places to advertise in the world today. It has over 2 billion users and has target audiences for basically all brands. If you really want to turn your brands Facebook page into a marketing tool that benefits your business, you should buy the Ultimate Facebook Marketing Certification Bundle. It offers over 30 hours of training and will teach you how … [Read more...] about How to Turn Your Brand’s Facebook into a Marketing Goldmine

Email marketing is occasionally overlooked, but still provides great options and pricing for appealing to your customers. Having a good marketing strategy is important to success in email campaigns. A welcome email can outline the next steps you want the buyer to take. A good email will be personalized, relevant, clear, and provide value to the customer. Events should be planned for in time to … [Read more...] about 15 Non-Negotiable Email Marketing Best Practices

You can use Instagram Story ads to get more leads and more sales. An Instagram story will take over the whole screen so the ad will be immersed in the story. A story ad should blend in with the story so it will not interrupt the consumer. You need to make sure that your ad takes up the entire screen just like the Instagram story. Always include a call-to-action button so the customer can go to … [Read more...] about Instagram Stories Ads: What Marketers Need to Know

To be a successful SEO you need to use Google to your advantage. First, get as much website content, image content, video content and social media content to Google. Check your reviews and respond to them after you have created a Google My Business listing for your business. Learn how to fight spam with Google as well as learn to flip negatives into positives. When you get a complain, make sure … [Read more...] about 2020 Local SEO Success: How to Feed, Fight, and Flip Google