A squeeze page is defined by the fact that it serves exactly one purpose: inducing people to leave their contact information. This makes it different than a home page or even other kinds of landing pages, since those will often contain far more diverse and numerous elements than squeeze pages. Squeeze pages should contain nothing — not even normally useful items — that does not serve the goal of collecting contact information. It is often important to offer visitors some kind of incentive for providing their information.
- A squeeze page is very different than your home page, which will contain far more numerous and diverse elements and serve more distinct purposes.
- Even otherwise important and useful elements such as login bars, navigation menus and links are extraneous to a squeeze page and its single purpose.
- Your squeeze page should include some kind of incentive for people to leave their contact information, such as an ebook or other content.
“A squeeze page is a landing page created with the sole purpose of convincing a visitor to leave their contact details – usually an email address.”