Industry experts say these are the commonest video marketing mistakes and their solutions. First, long introductions cause viewers to tune out, so put strong content up front. Also, viewers often mute videos, so put captions on your videos and make sure your visuals are appealing. Next, videos ignore what consumers are actually searching for, relying on their own preconceived notions than actual search data. Fix it by doing a keyword search based on what your customers are really looking for, and base your videos around those topics. Third, videos trying to be all things to all people end up unfocused and confused. Set specific goals for each video and don’t mix them. Fourth, marketers are trying to deliver long videos to audiences who want smaller, bite-sized content. Create fast content instead and give it a captivating title. Finally, videos jump to the end without considering how emotionally invested viewers have become. To fix this, tie multiple videos together with a common thread, using storytelling techniques.
- Your intro should not be too long because the average Facebook user will only watch six seconds of it.
- Make videos that reflect what your customers are searching for, not the videos you think they should see.
- Get your customers emotionally invested by posting several videos around a common theme that tell a story.
“The biggest mistake I see people making with videos on Facebook and Instagram is failing to create content that’s tailored specifically to these platforms and the way users behave while interacting with them.”