According to Statista, approximately 2.27 billion people access Facebook on a regular basis. This statistic alone shows how influential social media can be when it comes to generating leads for your business. There are several ways to ensure that this lead generation happens to the highest extent by utilizing tactics such as promoting gated content. Gated content is when you provide consumers with the ability to access certain resources if they give you information in return.
- Be consistent and heed the advice of keeping your personal life separate from your business
- Be your own presence and demonstrate your knowledge via interactive webcasts
- Don’t be afraid to give something away once in a while, we all like things that are free
“Social media isn’t just a place for interacting with your friends and sharing family photos. It’s also a place where you can easily generate business.”
Read more: https://www.entrepreneur.com/article/324723