The concept of Influence marketing has proven to be very effective, when targeted to the correct demographic. The concept is to increase online traffic to one’s product site, and according to studies, it can do so by more than fifty percent.One great influencer tactic is to link a cause your business is passionate about and that is product related, in this consumers feel good about their purchase and in doing so , builds public brand image,a connection between brand a lifestyle choices, and critical to follow thru, an authenticity to public image.
- In 2018, influencer marketing was the trend in marketing that seemed to be getting more popular as many businesses increased their influencer campaigns.
- Although influencer marketing has benefits like booting web traffic and increasing social media conversations, a lot of businesses are not getting it right.
- Many consumers in 2018 focused not just on what they were buying, but on what the companies they were buying from were spending their money.
“As 2018 quickly comes to a close, many marketing teams are reflecting on everything that happened over the past year.”