Content is really important for a growing internet brand. If you have good quality content, odds are your business is going to do better. Three ways to ensure better content are to make sure to treat customers as if they are influencers, reusing older content to make it relevant to the newest developments of your business, and making sure that the language your business uses is based in the positive reviews of people who love the brand. It seems that the key here is to use content in different and creative ways, instead of relying on a team of writers or content providers to always be spinning out new content for you.
- Your existing pool of customers may be able to serve as influencers within your niche.
- Take your existing content and spin it with a fresh, new take.
- Reverse-engineer your product reviews to create a powerful brand message.
“Micro-influencers are valuable because they can help you tap into smaller niche communities on the web.”
Read more: https://www.entrepreneur.com/article/343440