To be a successful SEO you need to use Google to your advantage. First, get as much website content, image content, video content and social media content to Google. Check your reviews and respond to them after you have created a Google My Business listing for your business. Learn how to fight spam with Google as well as learn to flip negatives into positives. When you get a complain, make sure that they are logged so that you can turn that complain into a positive. You should also be auditing all of your Google online reviews as well.
- People are going find information about your business online, so try to make sure you’re the one who puts it there.
- An honest business owner needs to fight local spam on Google and stay informed on the larger ethical debates surrounding the company.
- Set a goal to increase the proportion of your sales that does not derive from Google.
“Google is the biggest house on the local block; you can’t ignore it.”
Read more: https://moz.com/blog/2020-local-seo-success