The culture of fandom began with popular media - building communities around shared interests has been around for decades - but in the 21st century, fandom has expanded to include businesses and brands. A valuable asset to a burgeoning business is to lay the groundwork for engaging Superfans (those who go out of their way to follow your work, and connect to it on a deep level). Superfans are truly the most effective word-of-mouth marketing your … [Read More...] about How to Develop Superfans Who Gladly Evangelize for You
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How to Succeed With LinkedIn Ads
The relatively high cost of LinkedIn ads, when compared to ad platforms such as Facebook's, tends to dissuade many potential advertisers. However for those … [Read More...] about How to Succeed With LinkedIn Ads
Facebook Ad Placements for Marketers: How to Make the Right Choices
When you place ads with Facebook, Facebook offers 15 different ad placement options that will impact where and how users will see your ads. One of the most … [Read More...] about Facebook Ad Placements for Marketers: How to Make the Right Choices
A Beginner’s Guide to Squeeze Pages
A squeeze page is defined by the fact that it serves exactly one purpose: inducing people to leave their contact information. This makes it different than a … [Read More...] about A Beginner’s Guide to Squeeze Pages
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How to Use LinkedIn Website Demographics as a Marketing Tool
LinkedIn is not just for professional networking; a person can also use the website and … [Read More...] about How to Use LinkedIn Website Demographics as a Marketing Tool
A Handful of Strategies for Dominating Your Competition
The modern business climate is an incredibly competitive one, and merely treading water is … [Read More...] about A Handful of Strategies for Dominating Your Competition
Secrets for Generating 7-Figure Sales
John Malott experienced extreme hardships as a young man, including drug abuse and health … [Read More...] about Secrets for Generating 7-Figure Sales
10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects
Affluent customers tend to show a lot of attention to detail, so it’s important to get … [Read More...] about 10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects
How to Create an Instagram Content Plan for Your Business
Social media has become one of the main ways business advertise their products now that … [Read More...] about How to Create an Instagram Content Plan for Your Business