There are many mistakes that marketers make when presenting themselves to a digital audience, and one blogger has taken the time to deliver this information in detailed graphs. Some of the information he has stumbled on is quite surprising, such as Facebook Ads bringing in much more revenue in comparison to Google Ads. This is primarily due to Facebook advertising costing much less in company funds, as well as it being a much newer platform than Google.
- Neil Patel, marketer, took 7 months to gather data by talking to 208 companies, to assess where there marketing money was being spent.
- The companies that were part of the data-pool generated various revenue streams, averaging anywhere from 1 million to 200 plus million.
- Patel found that by and large most of the companies were spending the bulk of their marketing dollar on Facebook and Google ads.
“Before I share with you conversion data, out of the 208 companies I interviewed, only 73 of them had the correct tracking set in place for me to get accurate numbers.”
Read more: https://neilpatel.com/blog/marketing-wrong/