Interactive email is a new technology that represents the future of inbox communication. Interactive emails are marketing emails that invite the reader to “interact” with the content — by swiping, or clicking, or navigating. While a simple concept, these emails have huge implications for email communications. Try to use media like gifs or videos in emails — always making sure, of course, that the email looks professional and is consistent with your previous messaging. This can help create a unique brand voice, and is guaranteed to engage your audience.
- Interactive email technology is a new trend in communications, and can help improve your marketing.
- Interactive email refers to emails that invite readers to click or otherwise “interact” with the content.
- Placing random videos or gifs in your email won’t always be effective, though; the idea of interactive email is creating a consistent brand.
“If you jump on the bandwagon now you will stand out as one of the most forward thinking, customer experience focused brands out there.”