Digital outdoor advertising has grown by more than a third since 2010, and even traditional outdoor advertising has done quite well recently, with the likes of Netflix investing heavily in billboard space. Digital Out-Of-Home (DOOH) involves the use of HD displays and other digital media in public settings such as commuter trains. Putting digital marketing campaigns in locations like this is a good response to the problem of how to make sure people are actually seeing your ads, since audiences for other types of digital marketing (TV ads, for instance) are often distracted and multitasking.
- According to the consulting firm, PriceWaterHouseCoopers, digital outdoor advertising has shown an increase of 35 percent since 2010 and will overtake traditional outdoor ad spending by 2020.
- According to a global NAR forecast that was conducted last year, outdoor advertising was the only traditional media category that showed growth in 2018.
- Digital out-of-home advertising (DOOH) has seen some big spending from major companies like Netflix, Amazon and Google as they want to capitalize on the opportunities offered.
“Netflix recently spent $150 million on 32 Regency Outdoor billboards on Los Angeles’ Sunset Strip, a stunt to curtail the threat from major streaming competitors when it comes to grabbing the attention of offline audiences.”