Marketo blogger, Lynnie Lucas, makes her case that Demand Generation Marketing is very similar to college football. To start, she points at the quarterback, arguably the most important team player. Like good quarterbacks, so Lucas stresses, Demand Generation Marketers must stay actively on their toes, run when it’s warranted, pass when that is preferable, and ultimately be up on all the plays and when best to use them. And, like the best in college football coaches, Demand Generation Marketers must be able to adapt to whatever happens. And like a great student section, Demand Generation Marketing puts a face on the brand, personalizing it with a winning personality that sells.
- Business and sports can often interconnect in several different ways.
- Business has a quarterback role for natural leaders, and a coach in business is someone who knows how things should be ran.
- The enthusiastic student section is akin to qualities of a good partner.
“Because I spend most of my time either watching a game or reading articles about MarTech, I thought it was a great idea to combine these two concepts and share with all of you where I see the overlap between business and sport.”