Your lead magnet should align and provide something for your customer’s wants and needs. Great lead magnets change the game for social media marketing. A popular lead magnet idea is a discount code for someone who already knows your business and what you sell. Your lead magnet should also be entertaining. However one of the most difficult parts of using lead magnets is finding the perfect audience. This is why it is very important to match a specific audience with a specific product.
- To lure a potential buyer into sharing their contact info online marketers generally offer incentives, also known in this case as lead magnets.
- You want to pick a great incentive, or lead magnet, that jibes with your target audience’s tastes and needs.
- Some potential lead magnets are a discount coupon for an anticipated purchase, an infographic, or an e-book.
“In this article, we’ll cover how to decide which types of lead magnets to promote and give you a few tips for how to think about which audiences to target.”