Ben Amos is a video marketing expert and creator of the Online Video Strategy Blueprint. A problem with many companies, according to Ben, is that they dabble in video creation without a defined video marketing strategy. The typical customer journey starts with awareness and advances through consideration, purchasing and then advocacy. Different video strategies are suitable for each stage. E.g., storytelling is key during the awareness stage, while personalized videos are effective for advocacy. Understanding these stages is crucial to developing an effective video marketing strategy.
- According to the latest Social Media Marketing Industry Report, 60%–78% of marketers plan to increase their use of online videos this year.
- People tend to be more engaged with videos and pay more attention to them than to written words.
- In the age of smartphones, almost anyone can create a video now.
“Business owners don’t really want to create videos. They want results from their videos.”