Marketing is changing in the modern age. Social media is changing the way brands advertise to consumers. To thrive in the neo media climate one has to change the way they approach marketing and adapt to the new tools at our disposal. We do this in many ways. One would be making our advertising more human. We want to come off less as a corporate shell and more like a friend recommending a product to another friend.
- Traditional marketing such as Tv Ads are not the same as social marketing and the reach and connection that it has.
- Social marketing is more interconnected and one-on-one because your audience craves a personal connection that type of medium brings.
- Think Instagram or Youtube, those spokespersons have a connection and are influencers on products.
“But marketers don’t have to worry about traditional marketing dying, because anyone can make this shift to humanize their brand and thrive in this new era.”
Read more: https://www.entrepreneur.com/article/342397