Every big name brand out there relies at least partially on survey data from faithful consumers to help them build bridges in any customer relation gaps. The data of how useful these surveys can be cannot be denied, especially when reputable companies such as Nike still utilize them as a primary form of obtaining marketing data. Nike takes their survey data so seriously, that they even reward consumers with $5-$10 gift cards for every survey that they complete.
- Survey data takes away the surprises from marketing for savvy marketers. It helps them see what their audience likes more or less of.
- To make marketing easy like a piece of cake, marketers want to know who their customers are, what they’re thinking, and the ways they make decisions.
- Nike rewards their customers with gift cards which they receive when they visit a Nike or Converse store and purchase an item.
“Nike established a department called Digital Sport in 2010. Tasked with the responsibility of collecting market and survey data, the department is the brains behind Nike’s ability to analyze their customer behavior and their needs.”