Sometimes we believe Google knows us well after shopping on a website and then finally see an ad for that product on Google that gives a better deal than what the ecommerce site did. Or maybe we are on facebook and we see an ad that is relevant to a shopping we have done in the past. Google and Facebook are not behind it; it is the marketer retargeting or remarketing to you. Remarketing or retargeting as it is called by facebook involves getting one’s desired audience to visit a website and showing them ads on Facebook or Google that makes them to visit the site another time. To do remarketing on Facebook, simply give the data about your customers to Facebook and Facebook will remarket or retarget your ads to those customers in order to renew the relationship with you. This is very important because one can use remarketing to track customer’s activities both offline and online, and serve targeted ads to them. A brief requirements checklist for retargeting on Facebook involves having a working website or mobile app, having facebook pixel cookie on your websites, having facebook sdk on your mobile apps and app events, having custom audiences, and custom ads. In doing all this, you have to take note of regulatory requirements like the GDPR.
- This guide is the ultimate Facebook retargeting guide. It will show marketers the importance of remarketing, and how remarketing works on Facebook.
- Sometimes when we go shopping on ecommerce websites we think the prices are very exorbitant and then we find deals on Google and believe that Google knows us well.
- Remarketing on Google also happens on Facebook especially when one wants to place an order for an item and immediately sees an ad for that same product.
“From the financial perspective, CPA has risen noticeably right along with Facebook ads costs. What this means is that you’ll have to get the most out your ad spends. You can accomplish that “ambitious” goal by making use of Facebook Retargeting to cover the largest possible target audience you can.”