It has been shown that only one percent of calls made by sales and marketing teams actually lead to appointments being made. These statistics show that something needs to drastically change in order to improve productivity levels. The introduction of artificial intelligence (AI) allows companies to break through these lacking numbers by calling individuals who are specifically interested in the product or service that is being sold. This targeted contact method always results in a higher level of follow-through.
- Less than 1% of cold calls result in a sales appointment being made.
- Artificial intelligence is the best way to improve lead quality and personal interactions.
- AI will become more common place in marketing and sales with the emphasis on improving the customer’s experience.
“No wonder the International Data Corporation surmises that spending on AI systems is expected to reach nearly $80 billion by 2022, up from an estimated $35 billion in 2019. The potential for massive ROI is too great to ignore for all sorts of companies, from retail to finance to healthcare.”
Read more: https://www.entrepreneur.com/article/337870