In 2015, SEO guru Neil Patel had a conversation with a Google employee who told him to make sure as much of his content is as multilingual as possible, because it?s very hard to rank at the top when you only write for English speakers. However, for many topics, including SEO, there is far less competition for clicks in languages other than English. Neil started with Portuguese and Spanish, and has reaped some major benefits in terms of rankings and views. Many international markets are wide open.
Key Takeaways:
- One of the simplest ways to create a stronger online presence is to simply make your content available in other languages.
- Because content in an array of languages is a seriously under-served sector the competition is minimal.
- While it may take some time to see traffic numbers go up, go up they will and significantly.
“And what?s even crazier is that the advice I got on that particular day, is probably known by almost every SEO out there, but I bet less than .01% of SEOs use this strategy.”
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