With over $30 billion expected to be invested in Facebook ads over the next two years, it is essential that those ads really stand out. One important means of achieving this is the ad image size. Understanding this is important to avoid an image being distorted, prevent it from going unnoticed due to blending with the background, and to ensure it stands out to your target audience. Consider the objective of your ad campaign and choose the right format for your image. These formats include, though is not limited to, single images and videos, a carousal of images for the audience to scroll through, showcasing products in a collection, slideshows, and other options that will standout to your audience.
- You will want your Facebook images to be the right size or else they will appear blurry, stretched, or pixelated.
- The size and placement of your ad will help determine whether it stands out or blends in with other Facebook content.
- You can use carousel ads if you want your audience to see more than one image.
“Marketers know that images are an essential part of ad design and campaigns. And Facebook ad image size is no exception.”