Just because you’re not a spammer, doesn’t mean your emails won’t wind up in the recipient’s spam folder. Evaluating engagement data (i.e., open and click-through rates) can help you devise a plan to avoid having your mailings ignored as spam. The first step, however, is making sure you are sending only to willing subscribers. Doing otherwise is wasteful and possibly illegal. Beyond that, you should methodically target your most engaged subscribers with valued content, while at the same time giving unengaged members one last chance to confirm interest. if they don’t confirm, remove them from your list.
- The most important insurance you can have against having your email treated as spam is to make 100% sure every person you email is a bona fide subscriber of your service.
- To doubly ensure subscribers are on board have an automated confirmation sent to those that fill out your online form.
- To ensure a better click through rate, notice the mailings that generate the best rate and use those emails as templates to develop more like them, knowing that improvements may be slow.
“Once you know what kind of content interests your audience, draft a few emails around those topics.”