Because we are all humans and we are imperfect, it is normal that we should make mistakes from time to time. This also happens in ad copy writing. In ad copy writing one is given an open-ended text field without any guidelines from the search engines on what to put in the text fields. It is to be noted that some technical details are provided but for the most part people come up with some real funny stuff when they want to fill in these text fields. The author believes that just about everything in ad copy should be tested. This is more so when the SERP is getting more confusing and the competition is increasing daily. Therefore to drive results, it is important to find new ways to test new things. One of this results in getting rid of copy that is not performing well. So the author details five mistakes that have to be avoided in ad copy writing. The first mistake is not to stuff the ad with keywords. The second mistake is when one does not leverage on his ad extensions. Other mistakes are outlined in the blog.
- Because we are only humans and imperfect beings at that, it is normal when we make mistakes from time to time.
- When one is doing ad copy writing, all you have are open-ended text fields and there is no direction from the search engines on how to fill them.
- The author states that he believes the essential thing in ad copy writing is to test everything that exists out there.
“Sitelinks, callout Extensions, and structured snippets are a must-test for all accounts. I’ll show you how to use each effectively below, but long story short: They’re additional text that we control without any type of advanced integration.”