When having issues with formatting and wording an email, copyrighting formulas exist and are used by many marketers. They are a great option to keeping your emails professional and consistent. The first formula that one might use is the F-A-B formula, which stands for features, advantages, and benefits. Formula number two is defined as the P-A-S formula, which means starting out with a problem, speaking of the agitator, and offering a solution. The last is the A-I-D-A formula. This means starting out with a line to catch someone’s attention, grabbing their interest, and then provoking desire and action. To sum, all of these ways are a great method to up your email game!
- The author believes that it would be nice for copywriters to have a formula to follow when writing emails that produces a call-to-action and sparks interest among subscribers.
- The starting point to use in organizing a message to be persuasive and make the most impact starts with the copywriting formula.
- When one understands his products from start to finish and has a lot of things to write, he runs the risk of droning his readers with too much information.
“These same principles can be used in subject lines or stretched out to serve as body copy. For the latter, you may expand on the advantage and benefits in multiple paragraphs to really drive the value home.”