Google Ads scripts automate aspects of Google Ads campaigns, allowing you to focus on higher level ideas. The scripts can easily be set up within the Tools & Settings menu of Google Ads. The possibilities are nearly endless, but one of the best scripts creates an Ad Performance Report with key metrics from your ad campaign. The Sales Countdown script automates display countdown timers, which is great for timed sales. If you’re worried about underperforming video ads, the Automatic Placement Exclusion script will identify them for you. These and myriad other scripts are a powerful tool for any advertiser.
- Google ad scripts can enable you more efficiently create ad campaigns.
- These ad scripts can automate tasks related to ad campaigns that are typically time consuming to do manually.
- You can easily set up these scripts through the google ads platform within your browser.
“While implementing these scripts does require some entry-level knowledge of coding best practices, once you get a handle on the process, building Google Ads scripts will save you time and money.”