• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

  • Home
  • Features
  • Summary
  • Facebook
  • Twitter
Responsive Display Ads Are Replacing Legacy Display Ads: Here’s What That Means

Responsive Display Ads Are Replacing Legacy Display Ads: Here’s What That Means

March 23, 2020 By Staff Writer Leave a Comment

Google Advertising has recently discontinued legacy display ads on its platform, and replaced those ads with their new responsive display ads. Responsive display ads, first created in 2016, combine the informativeness of text ads with the visual appeal of banner ads. One benefit for Google advertisers is that RDA are eligible for a higher percentage of inventory, so advertisers have been running RDA alongside more traditional ad types, and have been seeing higher delivery and spend numbers because of the interactive new RDA.

Key Takeaways:

  • Google’s new responsive display ads are a smart innovation, and advertisers should be eager to make the switch to them.
  • Responsive display ads require both a short and long headline (one will be used for each appearance), a business name, and a description.
  • After taking the opportunity to update visual and textual assets, just click a button to approve the running of these new ads.

“Responsive display ads are Google’s answer to text ads that just didn’t show enough and to banner ads that just didn’t say enough: These ads contain both visual and textual creative assets.”

Read more: https://www.wordstream.com/blog/ws/2019/10/24/responsive-vs-legacy-display

Some of the links in this article are "affiliate links", a link with a special tracking code. This means if you click on an affiliate link and purchase the item, we will receive an affiliate commission. The price of the item is the same whether it is an affiliate link or not. Regardless, we only recommend products or services we believe will add value to our readers. By using the affiliate links, you are helping support our Website, and we genuinely appreciate your support.

Filed Under: Summary

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Popular Posts

5 Tips for Expanding Your Small Business (The Right Way)

There are so many ways to expand your small business. An important (and oft-overlooked) way to ensure growth for your business is to reach out to … [Read More...] about 5 Tips for Expanding Your Small Business (The Right Way)

How Local SEO Will Define Success In Augmented Reality

Augmented Reality (AR) apps that superimpose information from various digital sources over the world that users see around them are creating a new … [Read More...] about How Local SEO Will Define Success In Augmented Reality

3 Examples of High Performing Facebook Ads That Drive Leads and Sales

Facebook Ads are still very useful in the world of marketing. If done correctly, you can garner a ton of traction and attention to whatever it is you … [Read More...] about 3 Examples of High Performing Facebook Ads That Drive Leads and Sales

Guide to Affiliate Marketing Competitive Analysis and Intelligence

Affiliate marketing requires careful research and planning, along with effective use of competitive analysis to understand yourself and your business … [Read More...] about Guide to Affiliate Marketing Competitive Analysis and Intelligence

4 Google Ads Audience Exclusions You Need to Try Next

An effective paid media campaign requires not just targeting certain users, but excluding others. There are four Google Ad exclusions you may want to … [Read More...] about 4 Google Ads Audience Exclusions You Need to Try Next

Copyright © 2021 · Lifestyle Worker

GDPR Notice | Anti-Spam | Terms of Use | Privacy Policy | Refund Policy
We use cookies to ensure that we give you the best experience on our website. Close