Analytics from Pinterest can be informative by providing insight into content performance, the demographics of followers, and other important things that help identify trends and content that a particular audience base would like to view. Having this knowledge can increase content performance which can lead to more repins and impressions. Pinterest, an often neglected social network, ought to receive more attention given that it is a growing platform with an increasingly diversifying user base that has significant influence with regards to selling power. Pinterest’s Analytics tab, situated in the navigation bar, shows all sorts of analytics to those with Pinterest business profiles; this tab shows a general analytical summary, demographic metrics, and numbers regarding engagement and performance. Other third-party tools such as Hootsuite Impact, Viralwoot, and Tailwind can provide other insights that Pinterest’s Analytics tab may not provide.
- Pinterest is an under rated but powerful social media platform, that can be used for businesses.
- Pinterest’s Analytics tool is easy to use, and has detailed information to keep up to date on pins.
- There are a few pitfalls in Pinterest’s Analytics tools, so to make sure you have the whole line up, it’s okay to get some third party tools to help out.
“As you gain this information, you’ll be able to create more high-performing content, yielding more results, including repins, impressions, and clicks to your site.”