Mobile customers can be fickle. The small screens, limited information, lack of a full-sized keyboard can make the experience very different than a laptop or desktop. Google is working on a new method to make it easier for companies to generate leads from mobile visitors. If customers are signed in on their Google accounts, Google will auto-populate the relevant information in a field, and make submitting a request for an order or a quote as easy as pressing a button. This should greatly reduce the effort required on the customer’s part, and make generating leads from mobile traffic significantly easier.
- Entrepreneurs and retailers have bumped up against the hard truth that mobile conversions are simply harder to pull off. The statistics prove it.
- These low rates explain in part why Google is constantly developing ways for users to convert without going to a mobile site.
- For example, call extensions and call only ads allow users to get directly in touch with businesses.
“It’s no secret—advertising on mobile can be hard! Screens are small, connections are slow, and your customers’ attentions are short.”