The question for all marketers is ‘What makes people do what they do’? With trials and errors throughout the years, the studies have narrowed it down to a literal science; neuroscience. This type of marketing goes into your subconscious mind. To narrow this down, our mind feeds on our learned behavior through the years. The trick is to get down the specifics for the majority of the audience or basically what the normal was for most people in life. Then you can find out what triggers people or induce a reaction. The two aspects of marketing is creating a sense of obligation and authority and you can really get down to science when tapping the chemicals that cause us to do what we do. This is research that cannot possibly be contained in this snip-it but well worth investigating if you are looking for a positive response to your marketing campaign.
- Based on their social conditioning, people can respond very differently to different situations.
- Marketers can use precise knowledge of social conditioning to appeal to specific demographics.
- Using the appropriate marketing tactic can generate a very strong tribal or evolutionary response in the target.
“We need to get an understanding of why people do what they do, and what causes them to react or take action.”