Using Instagram stories is a great way to market your business. Instagram introduced “Stories” in 2017 and research has shown that 500 million users stay in Instagram longer because of stories. This makes Instagram a profitable way to grow your business. Some tips for using stories include posting consistently to increase your viewership, running weekly series, developing “how to” and “advice” stories geared to your target audience, and running promotions. Don’t forget to include personal stories. People connect to you better when they feel they have a close, personal relationship with you.
- The first step in building an online-based business is to post, post, post, and post some more.
- Keep your clients interested and your business growing by incorporating regular features and promotions.
- Take advantage of links and direct messaging to engage your clients in deeper, more meaningful business relationships.
“To explore how to create compelling Instagram Stories for business, I interview Alex Beadon on the Social Media Marketing Podcast.”