Sue B. Zimmerman was interviewed by Michael Stelzner as a part of the Social Media Marketing Podcast to discuss how entrepreneurs can utilize the Instagram Stories feature to its highest potential. Zimmerman is the author of, “The Instagram Strategy Guide”, so she is highly knowledgeable in utilizing social media platforms as profitable business tools, and she has plenty of tips and tricks to help business owners make their stories stand out in comparison to other influencers in their industry.
- When you create an Instagram story, it needs to have a solid premise that becomes a promise to your audience.
- If there is a disconnect between that promise and the visuals and storyline you select then you will lose your audience.
- Besides using videos and photos to create your Instagram story, you have the option to brand your story with a specific color using the color dropper.
“People consume stories because that’s where the real, raw, authentic visual story is.”