Marketing and advertising on social media platforms have become a staple and desire in the sector for the past several years. If you feel that your conversion is lacking on Instagram, Susan Wenograd has compiled an in-depth overview on how to accomplish your goals. By ensuring the ads in your stories are different than your normal ads, utilizing pre-made templates that help boost the look of your ads and by incorporating interactive polls, you are sure to see an improved level of engagement, and may even have some fun!
- When you create an Instagram ad, Stories is checked by default, but the ad you created might not maximize the functionality of Stories.
- Instagram Stories are all about motion, so static image ads will feel unnatural there.
- Adding interactive polls to Instagram Stories ads is a great way to engage your audience.
“When you’re using the Instagram app, the latest stories will have a highlighted circle around the profile thumbnail.”