If you plan on spending a good amount of money on Facebook and Google ads, you need to make sure you know who you’re intending to market to. You also should look at the algorithms used with Facebook and Google in order to increase your chances of success with regards to both paid searches and paid conversations. Finally, make sure you optimize your ads for quality and make your channels work together. Facebook and Google are great places to advertise as long as you do the research and know who you’re marketing to.
- Intent marketing is essential as it’s marketing that aims to target a specific audience.
- There are algorithms on Facebook and Google that can help you gain success if you learn to crack them.
- Optimize all of your content and your ads for quality. One quality advertisement is better than ten poor ones.
“With over $10M in ad spend, comes a lot of information to track—at times, it can be impossible to stay on top of it all manually.”